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Waste2Wear & MYoMY: 224,760 Bottles Saved from Landfill/Oceans

Waste2Wear and MYoMY, renowned for its iconic and ethical MY PAPER BAG, have engaged in a close partnership to share knowledge and develop MYoMY’s first bag collection made completely from recycled plastic. The result is the light and sporty MY CIRCLE BAG collection that launched this week.
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April 10, 2020

The MY CIRCLE BAG collection uses Waste2Wear® canvas and lining, made of 100% recycled post-consumer, waste plastic bottles. For each bag, 6 to a maximum of 36 plastic bottles are needed. In total, just by using Waste2Wear fabrics, MYoMY has already prevented 224,760 plastic bottles from ending up in landfill or in our oceans.

This partnership is yet another example of how Waste2Wear takes responsibility for our planet and oceans, while closely collaborating with others.

Impressive Impact Numbers

For its brand partners, Waste2Wear compiles per given order a traceable Environmental Impact Report. In addition to the total number of post-consumer waste PET bottles recycled, the report indicates the amount of reduction in CO2 emissions, water, and energy usage. Each report is based on a Product Life Cycle Assessment.

For the production of the MY CIRCLE BAG collection, a reduction of 17,042 Kg of CO2 was achieved. It would take a tree 774 years to absorb this much CO2. The reduction of water was 212,503 litres, which equals the amount of water consumed by one person in 2.6 years. Energy reduction was 228,851 MJ, which is enough to light a bulb for 136 years.

“For businesses, measuring their achieved impact on people and the planet is essential. It’s the only way to know whether you’re on track in operating sustainably.”

Monique Maissan, CEO of Waste2Wear:

Sustainable Storytelling Leveraged

Being a frontrunner in the industry, Waste2Wear also knows how storytelling contributes to the success of a sustainable and circular product. The MY CIRCLE BAG collection is therefore delivered to MYoMY with a tailor-made communications support kit developed through co-creation.

Point of sale communications material show engaging storytelling and images to inform customers their MYoMY bag is eco-conscious, responsibly made, and a perfect fit for the vegan-oriented among us. Through a QR code, customers are informed and inspired with a movie showing the whole process from plastic waste bottle to new a new fabric. We also congratulate consumers with their contribution to a cleaner world by purchasing a bag from this collection.

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Sven Bleekemolen

Sven Bleekemolen is a Dutch entrepreneur and textile engineer. He is a versatile executive with a broad skill set and experience in a global marketplace. Lived and worked in Europe, Indonesia, and Turkey. Solid expertise in management of start-up to mature fashion companies in competitive wholesale and retail markets.

In his role as director of several companies, Sven built strong knowledge of international wholesale, retail, B2B sales, production and brand development. He has a strategic and innovative mindset, always focused on business development. He has a record of identifying opportunities and leading diverse teams to surpass revenue goals.

Sven has a strong focus on sustainability and is excited to discover the possibilities that lie in Waste2Wear’s groundbreaking material and blockchain technologies. He is committed to creating a major contribution to the business performance of Waste2Wear along with the transition to a more circular economy for a better outcome of the world.

Hein Barnhoorn

Olivier van Migem

Ruma Kinger

Rena Jiang

Rena Jiang has over 20 years experience in the textile industry. Knowing how polluting the industry is, Rena is proud to be making a positive impact by doing the right thing with Waste2Wear.

Christophe Marze

Christophe Marze has over 15 years specializing in structuring and powering up businesses in Asia. As a French national, he has spent many years living and working in Germany and in China. Christophe is passionate about continuous improvement, sustainability and compliance which are from him the pillars of a healthy business drive.

Jeroen van der Wind

Jeroen van der Wind is an entrepreneur, specializing in international trade within the textile and promotional industries in South East Asia for over three decades. He was managing partner of The Cookie Company for many years, producing licensed kids apparel for several multinational customers. In combination with a healthy business drive, he is determined to help further the Waste2Wear mission of relieving the planet of the plastic problem to create a better world, especially for his four adult children.

Eduardo Garza Garcia

Eduardo Garza Garcia is a Mexican designer and entrepreneur specializing in sustainable solutions for plastics. He has been pivotal in innovations including the industry-first recycled polypropylene (RPP) from discarded domestic appliances; a unique RPET verification method (RA-3) proving the recycled plastic content in materials and the industry-first blockchain technology. Thanks to his innovations, Waste2Wear has won several prestigious environmental awards. Eduardo is truly an innovator in the world of recycled plastics constantly working for new ways to bring more transparency to the recycling industry.

Stefan Kleijkamp

Stefan Kleijkamp is a highly experienced Global Quality and Compliance Manager with over 15 years of experience in the industry. Originally from the Netherlands, Stefan has spent the last two decades working in Asia, with 17 of those years in China. He is fluent in Chinese and has worked with a wide range of product groups including textile, apparel, hard goods and plastics. Throughout his career, Stefan has held positions in quality and compliance management for both large and medium sized companies, as well as in purchasing and logistics. His extensive experience has given him a deep understanding of the challenges and issues facing the industry, particularly in relation to traceability of recycled materials such as textile, cotton and polyester. With his expertise in quality and compliance, Stefan is dedicated to ensuring that the products and services provided by Waste2Wear meet the highest standards in quality, sustainability and environmental responsibility.

Monique Maissan

Monique Maissan is a Dutch entrepreneur and textile engineer specializing in sustainable solutions for the industry. As CEO and founder of Waste2Wear, she leads a committed team in creating products and services for a better future. Her vision has driven the company to produce fabrics and products made from recycled plastic bottles (RPET) and recycled polypropylene (RPP) plus award winning blockchain and RPET verification test RA-3.

Monique has won several industry awards, most recently:

Finalist of “Future Leader” World Sustainability Awards 2022;
“Outstanding Achiever” of Global Green Economic Forum, Women Eco Game Changer Awards 2022;
“Woman Leader in Plastic Recycling” Plastic Recycling Conference Asia** 2022;
“The Sustainable Entrepreneur of the Year” of Entrepreneurs’ Organization*** 2021.

She is constantly on the lookout for new and better ways to recycle more plastic. Monique’s drive comes from her determination to do her part to leave this world in a better place for her two adult children and all of the next generation