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The Innovative Couturier Gaurav Gupta Bonds With Waste2Wear To Push Recycled Plastics

June 6, 2020

On World Environmental Day 2020 The Brand Gaurav Gupta Pledged To Move Towards Shifting To Recycled Plastic Packaging.

The luxury couture, eponymous gowns and exquisite tailored suits will be wrapped in a re-usable high quality clothing bag, completely made from recycled plastic bottles.

The Designer

Designer Gaurav Gupta whose main inspiration comes from nature, forest, sky, water, shape, form, art and architecture is very aware of the global environmental challenges. After an introduction to Monique Maissan, CEO of Waste2Wear, a company that creates innovative fabrics and great products from discarded plastic waste, it was an easy step to explore what can be integrated into the Gaurav Gupta business.

A Pioneer Of The New Wave Of Contemporary Indian Fashion

Ever since his runway debut in 2006, Gupta has always led the conversation on reinventing conventional fashion with his commitment to his distinct design DNA and he can easily be touted as a pioneer of the new wave of contemporary Indian fashion.

Today, he creates bespoke couture gowns for the clients across the country and internationally, and he is also pushing boundaries of what can be defined as Indian wear and Indo-western wear. His design process starts with the choice of fabrics, choosing the right drape, showing the sparkling luster, creating a comfortable fit. Through the collaboration with Waste2Wear the environmental aspect of the material used will definitely be a point of reverence in the coming developments.

The Brand Gaurav Gupta

The brand Gaurav Gupta was founded in 2004. Gaurav, with his brother and Managing Business Partner Saurabh Gupta, has created a brand that is known across the world, for its breakthrough design philosophy, changing the definition of couture. The dynamics of the power duo has sketched one of fashion’s biggest success story in India.

For more information visit the website of Gaurav Gupta

In October 2019 the Waste2Wear team visited the design studio of Gaurav Gupta. On the picture you see from left to right: Meenakshi Ahluwalia, Monique Maissan, Gaurav Gupta, Jay Gupta and Saurabh Gupta.

We Are Looking Forward To Our Very Creative Collaboration!

The clothing bags made from recycled plastic bottles, are designed for jackets, suits and a very special one for gala dresses:

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Sven Bleekemolen

Sven Bleekemolen is a Dutch entrepreneur and textile engineer. He is a versatile executive with a broad skill set and experience in a global marketplace. Lived and worked in Europe, Indonesia, and Turkey. Solid expertise in management of start-up to mature fashion companies in competitive wholesale and retail markets.

In his role as director of several companies, Sven built strong knowledge of international wholesale, retail, B2B sales, production and brand development. He has a strategic and innovative mindset, always focused on business development. He has a record of identifying opportunities and leading diverse teams to surpass revenue goals.

Sven has a strong focus on sustainability and is excited to discover the possibilities that lie in Waste2Wear’s groundbreaking material and blockchain technologies. He is committed to creating a major contribution to the business performance of Waste2Wear along with the transition to a more circular economy for a better outcome of the world.

Hein Barnhoorn

Hein Barnhoorn has worked with and managed marketing teams in a variety of companies including Gaastra, McGregor and Tommy Hilfiger. His passion for sustainability dates back to his first job at Esprit Europe, where he was responsible for the activation of ECOllection. The need to work for a better sustainable world has remained his drive ever since. His focus has become the circular fashion business working on Denim Deals and also on setting the stage for the first circular retailer, TOMO. Hein is married with 4 kids and loves spending time on the Dutch ‘Wadden’ islands.

Olivier van Migem

Olivier van Migem has been in the textile industry for over 20 years. He specializes in making bags from recycled polypropylene (RPP) and reflective fabrics. Olivier has long standing relationships with several large global brands that rely on his experience and know-how to produce the right goods. Olivier enjoys relaxing with his wife and teenage kids after work.

Ruma Kinger

Ruma Kinger has 20 years experience in the textile industry. Ruma’s keen eye for details has put Waste2Wear India into growth trajectory and her devotion towards the work inspires her team to produce their best

Rena Jiang

Rena Jiang has over 20 years experience in the textile industry. Knowing how polluting the industry is, Rena is proud to be making a positive impact by doing the right thing with Waste2Wear.

Christophe Marze

Christophe Marze has over 15 years specializing in structuring and powering up businesses in Asia. As a French national, he has spent many years living and working in Germany and in China. Christophe is passionate about continuous improvement, sustainability and compliance which are from him the pillars of a healthy business drive.

Jeroen van der Wind

Jeroen van der Wind is an entrepreneur, specializing in international trade within the textile and promotional industries in South East Asia for over three decades. He was managing partner of The Cookie Company for many years, producing licensed kids apparel for several multinational customers. In combination with a healthy business drive, he is determined to help further the Waste2Wear mission of relieving the planet of the plastic problem to create a better world, especially for his four adult children.

Eduardo Garza Garcia

Eduardo Garza Garcia is a Mexican designer and entrepreneur specializing in sustainable solutions for plastics. He has been pivotal in innovations including the industry-first recycled polypropylene (RPP) from discarded domestic appliances; a unique RPET verification method (RA-3) proving the recycled plastic content in materials and the industry-first blockchain technology. Thanks to his innovations, Waste2Wear has won several prestigious environmental awards. Eduardo is truly an innovator in the world of recycled plastics constantly working for new ways to bring more transparency to the recycling industry.

Stefan Kleijkamp

Stefan Kleijkamp is a highly experienced Global Quality and Compliance Manager with over 15 years of experience in the industry. Originally from the Netherlands, Stefan has spent the last two decades working in Asia, with 17 of those years in China. He is fluent in Chinese and has worked with a wide range of product groups including textile, apparel, hard goods and plastics. Throughout his career, Stefan has held positions in quality and compliance management for both large and medium sized companies, as well as in purchasing and logistics. His extensive experience has given him a deep understanding of the challenges and issues facing the industry, particularly in relation to traceability of recycled materials such as textile, cotton and polyester. With his expertise in quality and compliance, Stefan is dedicated to ensuring that the products and services provided by Waste2Wear meet the highest standards in quality, sustainability and environmental responsibility.

Monique Maissan

Monique Maissan is a Dutch entrepreneur and textile engineer specializing in sustainable solutions for the industry. As CEO and founder of Waste2Wear, she leads a committed team in creating products and services for a better future. Her vision has driven the company to produce fabrics and products made from recycled plastic bottles (RPET) and recycled polypropylene (RPP) plus award winning blockchain and RPET verification test RA-3.

Monique has won several industry awards, most recently:

Finalist of “Future Leader” World Sustainability Awards 2022;
“Outstanding Achiever” of Global Green Economic Forum, Women Eco Game Changer Awards 2022;
“Woman Leader in Plastic Recycling” Plastic Recycling Conference Asia** 2022;
“The Sustainable Entrepreneur of the Year” of Entrepreneurs’ Organization*** 2021.

She is constantly on the lookout for new and better ways to recycle more plastic. Monique’s drive comes from her determination to do her part to leave this world in a better place for her two adult children and all of the next generation