LONDON, June 28, 2023 — Waste2Wear is set to spotlight in the upcoming BBC Storyworks Commercial Productions’ Fashion Redressed series, a project initiated by the Global Fashion Agenda. This collaboration underscores Waste2Wear’s innovative efforts in promoting transparency and traceability in the recycling of waste plastic into fabrics, with a special feature focusing on manufacturing partners Kim Duc. The series is slated to kick off with a high-profile panel discussion at the Global Fashion Summit in Copenhagen, promising industry insights and dynamic dialogues.
Waste2Wear has been singled out for its pioneering work in the industry, particularly concerning its transparent and traceable recycling processes of converting waste plastic into sustainable fabrics. A dedicated film, crafted by BBC Storyworks, will spotlight these positive innovations, with an emphasis on the Waste2Wear blockchain technology that has revolutionized the sector.
Recently, the BBC Storyworks Commercial Productions team completed an intense filming schedule with Monique Maissan, the CEO of Waste2Wear, at the Kim Duc factory situated in Vietnam. The visuals captured during this period will form a significant part of the narrative, underscoring the transformative processes taking place in the industry.
This exciting revelation will officially be announced at the forthcoming Global Fashion Summit scheduled to take place in Copenhagen on 27-28 June. During this pivotal event, Monique Maissan will engage actively with the BBC Storyworks Commercial Productions team and other prominent partners, including Farfetch, in a vibrant panel discussion focusing on the concept of Circularity in the fashion industry.
Reflecting on this collaboration, Maissan remarked, “I am truly honored that Waste2Wear will feature in this significant series. Despite our long history since 2007 in recycling plastics into fabrics, there remains a substantial gap in public awareness regarding the extent of the process. This platform provides a golden opportunity to elucidate what we do, facilitating a clearer understanding and aiding individuals in distinguishing genuine recycled fabrics from counterfeit ones. It has been a fervent journey to mitigate plastic waste, and I eagerly anticipate sharing our journey and accomplishments with the global audience, celebrating the joint efforts of our dedicated team and esteemed partners, Kim Duc.”
The Fashion Redressed series is scheduled to premiere in October, promising to bring forth insightful narratives and pioneering steps taken in the industry towards a more sustainable future. Stay tuned for more detailed information about the series in the coming weeks.