Waste2Wear Logo

Waste2Wear & Victoria’s Secret MENA Collaboration Unveils Sustainable Fashion Milestone at Dubai Mall Launch

DUBAI, August 31, 2023 — WASTE2WEAR in collaboration with Alshaya Group and Victoria’s Secret MENA, announces a landmark initiative, taking a significant step towards integrating sustainability and style in the fashion industry. The initiative was inaugurated at the Dubai Mall on August 31, marking a substantial stride towards fostering an environmentally responsible future.

Central to this collaboration is the unveiling of a high-end tote bag, designed by Victoria’s Secret MENA and skillfully manufactured by Waste2Wear. This product, made of over 90% post-consumer waste, epitomizes a committed effort to blend aesthetic appeal with environmental responsibility. The detailed embroidery incorporated into the bag stands as a narrative of fine craftsmanship, representing a seamless fusion of beauty and sustainability.

Leveraging Waste2Wear’s award-winning blockchain technology, this initiative invites consumers to engage in the transformation journey from plastic waste to a piece of fashion artistry. A simple scan of the QR code affixed to the bag enables access to an environmental impact report and a video capturing the manufacturing process, promoting transparency and offering a close look at the project’s commitment to sustainable practices. Importantly, this venture has facilitated the redirection of over 10,700 kilograms of post-consumer waste away from landfills, denoting a substantial act in environmental conservation.

Navigating towards a future where fashion acknowledges and upholds its environmental responsibilities, this partnership establishes a transformative standard in the industry. Demonstrating a firm commitment to Earth’s well-being, the collaboration hints at the expansive possibilities of uniting environmental conservation efforts with fashion through dedicated and thoughtful strategies.

We anticipate witnessing the progressive influence of this collaboration on the fashion industry, fostering narratives where environmental preservation and fashion coalesce, emanating from this innovative union. Together, we are charting a course towards a more sustainable and considerate future in the fashion industry.

Sven Bleekemolen

Sven Bleekemolen is a Dutch entrepreneur and textile engineer. He is a versatile executive with a broad skill set and experience in a global marketplace. Lived and worked in Europe, Indonesia, and Turkey. Solid expertise in management of start-up to mature fashion companies in competitive wholesale and retail markets.

In his role as director of several companies, Sven built strong knowledge of international wholesale, retail, B2B sales, production and brand development. He has a strategic and innovative mindset, always focused on business development. He has a record of identifying opportunities and leading diverse teams to surpass revenue goals.

Sven has a strong focus on sustainability and is excited to discover the possibilities that lie in Waste2Wear’s groundbreaking material and blockchain technologies. He is committed to creating a major contribution to the business performance of Waste2Wear along with the transition to a more circular economy for a better outcome of the world.

Hein Barnhoorn

Olivier van Migem

Ruma Kinger

Rena Jiang

Rena Jiang has over 20 years experience in the textile industry. Knowing how polluting the industry is, Rena is proud to be making a positive impact by doing the right thing with Waste2Wear.

Christophe Marze

Christophe Marze has over 15 years specializing in structuring and powering up businesses in Asia. As a French national, he has spent many years living and working in Germany and in China. Christophe is passionate about continuous improvement, sustainability and compliance which are from him the pillars of a healthy business drive.

Jeroen van der Wind

Jeroen van der Wind is an entrepreneur, specializing in international trade within the textile and promotional industries in South East Asia for over three decades. He was managing partner of The Cookie Company for many years, producing licensed kids apparel for several multinational customers. In combination with a healthy business drive, he is determined to help further the Waste2Wear mission of relieving the planet of the plastic problem to create a better world, especially for his four adult children.

Eduardo Garza Garcia

Eduardo Garza Garcia is a Mexican designer and entrepreneur specializing in sustainable solutions for plastics. He has been pivotal in innovations including the industry-first recycled polypropylene (RPP) from discarded domestic appliances; a unique RPET verification method (RA-3) proving the recycled plastic content in materials and the industry-first blockchain technology. Thanks to his innovations, Waste2Wear has won several prestigious environmental awards. Eduardo is truly an innovator in the world of recycled plastics constantly working for new ways to bring more transparency to the recycling industry.

Stefan Kleijkamp

Stefan Kleijkamp is a highly experienced Global Quality and Compliance Manager with over 15 years of experience in the industry. Originally from the Netherlands, Stefan has spent the last two decades working in Asia, with 17 of those years in China. He is fluent in Chinese and has worked with a wide range of product groups including textile, apparel, hard goods and plastics. Throughout his career, Stefan has held positions in quality and compliance management for both large and medium sized companies, as well as in purchasing and logistics. His extensive experience has given him a deep understanding of the challenges and issues facing the industry, particularly in relation to traceability of recycled materials such as textile, cotton and polyester. With his expertise in quality and compliance, Stefan is dedicated to ensuring that the products and services provided by Waste2Wear meet the highest standards in quality, sustainability and environmental responsibility.

Monique Maissan

Monique Maissan is a Dutch entrepreneur and textile engineer specializing in sustainable solutions for the industry. As CEO and founder of Waste2Wear, she leads a committed team in creating products and services for a better future. Her vision has driven the company to produce fabrics and products made from recycled plastic bottles (RPET) and recycled polypropylene (RPP) plus award winning blockchain and RPET verification test RA-3.

Monique has won several industry awards, most recently:

Finalist of “Future Leader” World Sustainability Awards 2022;
“Outstanding Achiever” of Global Green Economic Forum, Women Eco Game Changer Awards 2022;
“Woman Leader in Plastic Recycling” Plastic Recycling Conference Asia** 2022;
“The Sustainable Entrepreneur of the Year” of Entrepreneurs’ Organization*** 2021.

She is constantly on the lookout for new and better ways to recycle more plastic. Monique’s drive comes from her determination to do her part to leave this world in a better place for her two adult children and all of the next generation