Trashcode, with the Cookie Company Group

The first rPET initiative in the licensing industry

The brand

The Cookie Company Group has been producing licensed apparel and accessories for large international retailers since 1996.

Industry

Licensed product is made at volume, for retailers, under someone else's brand name. That makes it one of the harder places in the industry to introduce a recycled material, because the decision touches the licensor, the manufacturer and the retailer at once.

What we made

TRASHCODE, a brand created with the Cookie Company Group and described by them as the first rPET initiative in the licensing industry. The range runs from swimwear and accessories to t-shirts, nightwear, toys and bed textiles, all in high quality recycled polyester.

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Consumers increasingly expect, or even demand, that their products are produced in a sustainable way. The Cookie Company Group in collaboration with Waste2Wear is supporting the licensing industry to take up this challenge.

Sabine Hulsman

CEO, the Cookie Company Group