ASL Global, with Costa Coffee
Traceable merchandise for a global coffee brand
The brand
ASL Global is a global marketing services business, operating in 51 countries across six continents and delivering outsourced marketing communications, transactional services and global brand programmes to clients in more than 150 markets.
Industry
What we made
Sustainably sourced textiles for brand merchandise, including work with Costa Coffee. Each product carries a QR code, and scanning it shows the consumer the story of the item they are about to buy.
This solution takes supply chain sustainability to the next level. Waste2Wear's blockchain technology allows us to source textiles in a truly sustainable way. Simply by scanning the QR code, consumers can discover the 'story' of the product they are about to purchase. Making this journey so transparent allows brands like Costa Coffee show that their merchandise is sustainably sourced.
Melanie Damonte
Creative Director, ASL Innov8 Beauty