Deventrade and Reece Australia
Reecycled, the brand's first sustainable sportswear collection
The brand
Deventrade asks itself daily how the textile industry can be made cleaner, and has concluded that the answer runs through demand-driven, local production and recycled raw materials. The stated end goal is fully circular production of its sports brands.
Industry
What we made
Reecycled, the first sustainable collection from Reece, made from recycled plastic bottles. The quality and the style are the ones Reece customers already recognise. The production process behind them is not.
We feel that is our responsibility to make a substantial contribution to making the planet more sustainable. That is why we have chosen to collaborate with Waste2Wear to develop sportswear that is made from 100% recycled plastic bottles (RPET) for a better world.
Olaf Pothoven
Director, Deventrade and Reece