The marketing capabilities of our products
Every product you make with Waste2Wear carries a QR code that keeps your brand connected to the person who bought it.
A channel you actually own
Most brands lose sight of a product the moment it leaves the store. The QR code gives you a way to stay connected to it, and to the customer who bought it, without relying on a retailer, a platform or an algorithm.
You set it up, you control what it does, and you own the data it generates.
Every QR code on
this page is scannable
Our marketing applications
When you order with Waste2Wear, we set up and manage the QR codes on your products. Here is what you can do with them.
Your own landing page
You can build a page for each product or collection that links to whatever is most relevant to that customer at that moment. Your sustainability story, your other products, or something else entirely.
Social integration
Connect the code to your social channels so customers can follow or engage with your brand directly from the product in their hands.
Collect data from scans
See how many times each code was scanned, where in the world, and when. Most brands have no visibility into what happens to a product after purchase. This gives you a clear picture.
Loyalty and returns
Your QR code can be connected to a wide range of loyalty mechanics, from return incentives and discounts to exclusive content and brand experiences. A customer who brings a bag back in exchange for a reward on their next purchase is one example, but the possibilities depend entirely on what your brand wants to offer. The QR code is the connection point; what happens when your customer scans it is up to you.
The same fabric, a fraction of the footprint
Our rPET performs identically to virgin polyester across durability, dyeability and moisture management. What changes is what goes into it. Every metre of rPET fabric we produce is made from post-consumer plastic bottles, which cuts the energy, water and carbon cost of production well below that of virgin polyester. The figures below hold true for the material itself. What they cannot tell you is what your product saved, because that depends on the fabric, the construction and the volume you ordered.
Our Environmental Impact Report gives you those numbers for the item you actually made.
70%
less energy used
86%
less water used
75%
less COâ‚‚ emitted
Figures for rPET, measured against virgin polyester production
A direct line to your customer, built into the product
The landing page, the social connection, the loyalty mechanic and the scan data all feed into the same thing: a direct relationship with the person who actually bought your product, built on their terms and maintained over time. Most brand and customer relationships end at the point of sale. With the right setup, this one doesn't have to.
Frequently asked questions
How can the QR code on my products be used for marketing?
The QR code we put on every product does not have to be limited to a supply chain story. We can point it at a landing page, a video, a loyalty sign-up or a seasonal campaign instead, so it becomes a channel you control after the sale rather than a compliance feature customers scan once and forget.
What can I link the QR code to?
You can link it to a landing page, a social profile, a loyalty programme, a returns process or a piece of campaign content, and this can change over time without changing the product itself. That flexibility means the same physical product can support different marketing goals across its life.
What scan data can I see?
We can show you scan count, location and time, which gives you a picture of when and where customers are actually engaging with the product after purchase. That data is useful for understanding which markets or moments are driving engagement, rather than relying on purchase data alone.
Who owns the data the QR code generates?
The data belongs to you as the brand. We set up and manage the codes on your behalf, but the scan data and whatever you learn from it are yours to use in your own reporting and marketing decisions.
Can I run loyalty or returns programmes through the QR code?
Yes, the QR code can be set up to feed into a loyalty programme or a returns process rather than only a marketing landing page. Because it is the same code already on the product for traceability, you are not asking customers to scan something separate to take part.
Does Waste2Wear set up and manage the codes?
Yes, we set up and manage the codes as part of your order, so there is no separate technical project required on your end. If you want to change where a code points partway through a product's life, we can update that for you.
Can each product or collection have its own destination?
Yes, each product or collection can point to a different destination, so a seasonal drop can link to campaign content while a core product links to a loyalty sign-up. This lets you tailor the post-purchase experience by product rather than using one generic link across everything you sell.
How does this connect to the product's sustainability story?
The marketing destination sits alongside the same traceability and Digital Product Passport data the QR code already carries, so customers can move between the sustainability story and your marketing content through a single scan. We can also set the code to lead with whichever story matters most for a given campaign.