The marketing capabilities of our products
Every product you make with Waste2Wear carries a QR code that keeps your brand connected to the person who bought it.
A channel you actually own
Most brands lose sight of a product the moment it leaves the store. The QR code gives you a way to stay connected to it, and to the customer who bought it, without relying on a retailer, a platform or an algorithm.
You set it up, you control what it does, and you own the data it generates.
Every QR code on
this page is scannable
Our marketing applications
When you order with Waste2Wear, we set up and manage the QR codes on your products. Here is what you can do with them.
Your own landing page
You can build a page for each product or collection that links to whatever is most relevant to that customer at that moment. Your sustainability story, your other products, or something else entirely.
Social integration
Connect the code to your social channels so customers can follow or engage with your brand directly from the product in their hands.
Collect data from scans
See how many times each code was scanned, where in the world, and when. Most brands have no visibility into what happens to a product after purchase. This gives you a clear picture.
Loyalty and returns
Your QR code can be connected to a wide range of loyalty mechanics, from return incentives and discounts to exclusive content and brand experiences. A customer who brings a bag back in exchange for a reward on their next purchase is one example, but the possibilities depend entirely on what your brand wants to offer. The QR code is the connection point; what happens when your customer scans it is up to you.
A direct line to your customer, built into the product
The landing page, the social connection, the loyalty mechanic and the scan data all feed into the same thing: a direct relationship with the person who actually bought your product, built on their terms and maintained over time. Most brand and customer relationships end at the point of sale. With the right setup, this one doesn’t have to.
Beyond the Bag:
ESG & Impact Reporting
We provide the data-driven proof your brand needs to meet global Environmental and Social Compliance (ESG) standards.
70%
LESS ENERGY
86%
LESS WATER
75%
LESS CO₂
*All figures above show RPET savings
Ideas, insights and updates from Waste2Wear.
Building a circular future requires transparency and constant innovation. Here, we share news, insights, and project developments that highlight how we are transforming waste into premium products for global brands.
FAQ
Have any questions?
We believe transparency shouldn’t be complicated. Below, we’ve answered the most common questions about our recycling process, how we verify our supply chain, and what makes our materials different.
How does rPET compare to virgin polyester?
From a performance standpoint, rPET behaves the same as virgin polyester. It offers the same durability, dyeability and moisture-wicking properties. The difference is entirely in the source material — rPET starts as 100% post-consumer recycled plastic bottles rather than new raw materials, using 70% less energy, 86% less water and 75% less CO2 in the process.
What certifications do your fabrics carry?
Our fabrics are produced under GRS (Global Recycled Standard) certification. All of our factories are certified to BSCI, GOTS and RDS standards. In addition, every product can be tested using our patent-pending RA3 method, which gives you a precise recycled content percentage. Third-party lab verification is available on request.
Can I get custom colours and weights?
Yes. We work with your product team to match fabric weight, hand feel and colour to your requirements. If you have specific technical specifications, we can discuss those during the sampling process.
How does traceability work on the finished product?
Every product comes with a QR code that connects the end user to the full supply chain story, from where the plastic was collected to how it was processed and manufactured. That information is recorded on blockchain, making it tamper-proof and permanently accessible.
What is the minimum order quantity?
Minimum order quantities vary depending on the fabric type and application. Contact us directly and we can discuss what works for your production volume.