by Hugo Lindahl | Jul 2, 2026 | Sustainability Insights
Recycled-content verification is the process of proving how much of a product is genuinely recycled, using a defined method rather than a supplier’s word. That is the whole game. A recycled claim with no method behind it is a number someone typed, and the moment...
by Hugo Lindahl | Jun 30, 2026 | Regulations & Compliance
The PPWR sets minimum recycled-content levels for plastic packaging, phased in from 2030 and rising again in 2040, and it counts only post-consumer recycled material toward those targets. That is the rule in one sentence. The rest of this piece is about what it means...
by Hugo Lindahl | Jun 14, 2026 | Sustainability Insights
For many years, recycled polypropylene has been an important material in our reusable bag and packaging work. It allows brands to reduce their reliance on virgin plastic while giving existing plastic waste a second life in durable, practical products. But recycled...
