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EmpCo now applies across the EU: what it means for the recycled products already in your warehouse

EmpCo now applies across the EU: what it means for the recycled products already in your warehouse

by hugo | Sep 27, 2026 | Regulations & Compliance

Today the Empowering Consumers for the Green Transition Directive (EU 2024/825), known as EmpCo, starts to apply across the European Union. It changes what companies can say about the environmental credentials of the products they sell to consumers, and there is no...
A green leaf can now be an environmental claim

A green leaf can now be an environmental claim

by hugo | Sep 10, 2026 | Regulations & Compliance

PPWR Is Now in Force: What Applies From Today, and What Waits Until 2030

PPWR Is Now in Force: What Applies From Today, and What Waits Until 2030

by hugo | Aug 12, 2026 | Regulations & Compliance

As of today, 12 August 2026, the EU Packaging and Packaging Waste Regulation applies. After a year in which this date was treated as the moment the recycled-content rules arrive, it is worth being precise about what actually changes now, because that is not quite what...
PPWR recycled-content thresholds, in practice

PPWR recycled-content thresholds, in practice

by hugo | Jun 30, 2026 | Regulations & Compliance

The PPWR sets minimum recycled-content levels for plastic packaging, phased in from 2030 and rising again in 2040, and it counts only post-consumer recycled material toward those targets. That is the rule in one sentence. The rest of this piece is about what it means...
PPWR supplier questionnaires are arriving. Here’s what brands should ask recycled packaging suppliers

PPWR supplier questionnaires are arriving. Here’s what brands should ask recycled packaging suppliers

by hugo | Jun 18, 2026 | Regulations & Compliance

Recent Posts

  • EmpCo now applies across the EU: what it means for the recycled products already in your warehouse
  • A green leaf can now be an environmental claim
  • PPWR Is Now in Force: What Applies From Today, and What Waits Until 2030
  • Yesterday’s Food Container, Tomorrow’s Shopping Bag: Waste2Wear and Kwality Holdings Launch in Southern Africa
  • How recycled content actually gets verified

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